Some indelicate truths about why a lot of software just plain stinks from Leisa Reichelt, a freelance user experience (UX) consultant based in London.
- You’re not making decisions (so you force the people who use your product to make them instead)
- You think your opinion counts (unless you’re the end user, it probably doesn’t)
- You don’t measure it (you’ve probably not even defined metrics for ‘good experience’ let alone tried to gather data for it )
- You don’t really care (companies who really care shape their organisations, their accounting systems, their culture around their customers)
Read the whole article on her Blog: